The Omnichannel Forum focuses on questions related to success strategies, and challenges and opportunities of new technologies related to digital and traditional distribution channels. Topics dealt with could include the transition from multichannel to omnichannel, cross-channel consumer behaviour, the integration of mobile devices in distribution systems and new marketing opportunities.
Visitors to EuroShop can attend these compact presentations free of charge and without registration and gain rapid insights into how things are developing in the retail industry. The presentations will be translated simultaneously into German and English.
The exhibitors and their retail partners show innovative approaches and explain how outstanding solutions are currently being implemented in practice.