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EuroShop shines in a completely new design


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Here it is, the brand new website of EuroShop, with a design that comes into full effect on all mobile devices. Explore the seven dimensions of EuroShop and inform yourself about current topics from the world of retail!

Another highlight also awaits you: The database with exhibitors and products of EuroShop 2017 is now online.

Have fun trying out!

Your Team of EuroShop
www.euroshop-tradefair.com
Brand appearance: building customer loyalty with relevant topics
3 questions to … Tom van Soest
Sound systems perfectly stage products and brands
The little something extra for shopping carts
Chapter China
Retail News
EuroShop Dossiers
From our LinkedIn Group
Newsletter Service

Brand appearance: building customer loyalty with relevant topics

Interview with Michael Ostertag-Henning of Schmidhuber

Photo: Audi exhibition at IAA; copyright; Schmidhuber
Store design and trade fair presentation are the direct touchpoints between a brand and the customer. We talked with Michael Ostertag-Henning, Managing Partner at the creative agency Schmidhuber, about how increasing digitization impacts brand presentation and what role the customer relationship plays in it.
To the interview

3 questions to …

Tom van Soest, Visual Retailing BV

Photo: Tom van Soest; copyright: Visual Retailing
Visual merchandising processes are not that easy to plan. A better in-store customer experience can be achieved through automated planograms that lead to a better sell-through. Tom van Soest explains in the short interview how to create a consistent brand identity with digital mock-ups.
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Sound systems perfectly stage products and brands

Whispering Window and Sound Shower draw customers to the store and entice them into buying

Photo: two little boxes stick on a shop window; © Feonic
Sales aids that stimulate the senses of customers are becoming more and more important. Visual marketing alone is no longer enough. Nothing should be left to chance, even when it comes to music. After all, a professional music concept doesn’t just improve the brand experience, it also increases the time customers spend in front of the shop window or in the store.
Read more

Chapter China

China's shopping paradise

Foto: China bei Nacht; copyright: EHI Retail Institute
Alarm at over 6 percent! And indeed, compared to the double-digit rates in the years prior to 2016, this marks a somewhat restraint growth. Having said that, in relation to the German market, this percentage rate is still downright heavenly.
To the column "China's shopping paradise"
Further contributions in Chapter China

The little something extra for shopping carts

The shopping cart of tomorrow is a flexible system

Photo: smartphone docking station for shopping carts; © systec POS-Technology
You are wrong if you think shopping carts are just a means to an end. For retailers, it is more than just a mere service; it is also a calling card and advertisement while it promotes sales and customer loyalty all in one. To customers, shopping carts have one main purpose: they are convenient. But that’s also why numerous applications and service functions can be added to shopping carts. We took a closer look at the currently available options.
Read more

EuroShop 2017: Retuned for your success

With seven themed dimensions

Click here for more information
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New figures reveal wave of cyper-threats and rising violence against staff

The BRC’s annual Retail Crime Survey reveals that 53 per cent of retail fraud is now cyber-enabled, and violence and abuse against staff has risen by 40 per cent in the past year.
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Lighting

Car park luminaire from Osram for greater energy efficiency and safety

Maximum safety for people and vehicles in publicly-used car parks is optimally achieved with the new Siteco luminaire Compact Monsun LED Parking. State-of-the-art LED technology with 4,500 lm rated luminous flux and improved vertical illumination now provide optimum lighting and greater safety in multi-storey car parks.
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Business

Retail sales will increase 3.7-4.2 percent over 2016

The National Retail Federation released its economic forecast for 2017, projecting that retail industry sales, which exclude automobiles, gasoline stations and restaurants, will grow between 3.7 and 4.2 percent over 2016. Online and other non-store/online sales, which are included in the overall number, are expected to increase between 8 and 12 percent.
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Lighting

Inspiring the customer

Edeka Zurheide, Düsseldorf

With fresh produce, a wide selection, excellent quality – and light. The Edeka-Frischecenter “Zurheide Feine Kost” in Düsseldorf is now the fourth of a total of seven stores in the Rhine/Ruhr conglomeration which the Zurheide family has planned and completed with BÄRO. As is typical for Zurheide, the “Experiencing food” principle was used once again here with a unique shopfitting concept.
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Lighting

Taste and quality like bygone times. With state-of-the-art lighting and design.

Werner's butcher's shop, Cologne

Customers who enter the newest branch of Werner’s butcher's shop in Sülzburgstraße, Cologne rub their eyes in amazement: meat and cold cuts which the company based in Bad Honnef produces according to old family recipes from local raw ingredients are presented in a high quality and extremely appetising way that also conveys tradition.
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Expo & Event Marketing

Trade fair presentation: huge success for ENGEL

"Industry 4.0", the main theme of the leading international trade fair K 2016, was particularly on display at the ENGEL trade fair stand. KECK architecturally implemented the networking of the technology: the entire trade fair stand was designed to resemble a "smart factory".
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Expo & Event Marketing

ZF at the IAA trade fair. The slogan: SEE. THINK. ACT.

ZF enables cars to see, think and act. For ZF, the triad "SEE – THINK – ACT" is its guiding principle and simultaneously a unique selling point for its technological innovations.
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Food Tech & Energy Management

Carrefour Express "Urban Life" opens in Milan

The first revolutionary concept, Carrefour Express "Urban Life", is now operating in Milan, which is not just a local supermarket, but also includes a dining area for a tasty breakfast, a rich or light lunch break, to eat right there or to take home or to the office, a lounge bar to enjoy an appetizer, a coworking space where you can work in comfort or just spend some time relaxing in peace.
read more
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Business

MIT study: Online retail prices often match those in stores

When you buy products online, do you imagine you could get better prices in a store? Conversely, does in-store shopping lead you to wonder whether you are missing better prices online? Fear not. An innovative study by an MIT economist shows that in 10 major countries, companies sell their wares at the same prices in stores and online, at the same moments, nearly three-quarters of the time.
read more
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Expo & Event Marketing

Shape and colour – everything in motion

DLW Flooring at Bau 2017

DLW Flooring once again presents an extraordinary booth at the BAU 2017. The fair stand concept created the Ippolito Fleitz Group used the slogan "Inside Out", which dynamically plays on the themes of shape and colour, and of insights, outlooks, and perspectives.
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EuroShop Dossiers

Here you will find current article and interviews from retail sector in seven thematic dossiers.
To the dossiers

Get LinkedIn

with EuroShop - The World's No. 1 Retail Trade Fair

Tom van Soest is giving his ten best tips on how to drive in-store performance.
LinkedIn Corporation © 2013
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EuroShop - The World's Leading Retail Trade Fair, Mar. 05 - 09, 2017

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