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EuroShop shines in a completely new design


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Here it is, the brand new website of EuroShop, with a design that comes into full effect on all mobile devices. Explore the seven dimensions of EuroShop and inform yourself about current topics from the world of retail!

Another highlight also awaits you: The database with exhibitors and products of EuroShop 2017 is now online.

Have fun trying out!

Your Team of EuroShop
www.euroshop-tradefair.com
Brand appearance: building customer loyalty with relevant topics
3 questions to … Tom van Soest
Sound systems perfectly stage products and brands
The little something extra for shopping carts
Chapter China
Retail News
EuroShop Dossiers
From our LinkedIn Group
Newsletter Service

Brand appearance: building customer loyalty with relevant topics

Interview with Michael Ostertag-Henning of Schmidhuber

Photo: Audi exhibition at IAA; copyright; Schmidhuber
Store design and trade fair presentation are the direct touchpoints between a brand and the customer. We talked with Michael Ostertag-Henning, Managing Partner at the creative agency Schmidhuber, about how increasing digitization impacts brand presentation and what role the customer relationship plays in it.
To the interview

3 questions to …

Tom van Soest, Visual Retailing BV

Photo: Tom van Soest; copyright: Visual Retailing
Visual merchandising processes are not that easy to plan. A better in-store customer experience can be achieved through automated planograms that lead to a better sell-through. Tom van Soest explains in the short interview how to create a consistent brand identity with digital mock-ups.
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Sound systems perfectly stage products and brands

Whispering Window and Sound Shower draw customers to the store and entice them into buying

Photo: two little boxes stick on a shop window; © Feonic
Sales aids that stimulate the senses of customers are becoming more and more important. Visual marketing alone is no longer enough. Nothing should be left to chance, even when it comes to music. After all, a professional music concept doesn’t just improve the brand experience, it also increases the time customers spend in front of the shop window or in the store.
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Chapter China

China's shopping paradise

Foto: China bei Nacht; copyright: EHI Retail Institute
Alarm at over 6 percent! And indeed, compared to the double-digit rates in the years prior to 2016, this marks a somewhat restraint growth. Having said that, in relation to the German market, this percentage rate is still downright heavenly.
To the column "China's shopping paradise"
Further contributions in Chapter China

The little something extra for shopping carts

The shopping cart of tomorrow is a flexible system

Photo: smartphone docking station for shopping carts; © systec POS-Technology
You are wrong if you think shopping carts are just a means to an end. For retailers, it is more than just a mere service; it is also a calling card and advertisement while it promotes sales and customer loyalty all in one. To customers, shopping carts have one main purpose: they are convenient. But that’s also why numerous applications and service functions can be added to shopping carts. We took a closer look at the currently available options.
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EuroShop 2017: Retuned for your success

With seven themed dimensions

Click here for more information
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Shop Fitting & Store Design

Caps supplied retail fixtures for the Harley-Davidson showroom

This time we provided fixtures for another dealership of the legendary motorcycle brand. For India’s first H-D merchandise-only outlet we have delivered a complete set of displays and POS holders.
read more
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Visual Merchandising

Decorview announces 2017 window treatment design trends

Decorview, a leading seller of custom Hunter Douglas window treatments in North America, has announced its 2017 trend forecast for window treatment design. As a recognized decorating authority, the company’s predictions are expected to influence window treatment selections in the home.
read more
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Visual Merchandising

Retail planning and visual merchandising across the European market

Japanese sportswear brand Asics has initiated a rollout of Dutch retail technology company Visual Retailing’s MockShop software to enhance its retail planning and visual merchandising across the European market.
read more
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Shop Fitting & Store Design

Digital Signage in a drugstore

Massalud Pharmacy: health for the whole family

The idea behind Massalud Pharmacy, and both the brand and the retail concept, arises from two unique aspects: The location -Massamagrell and its proximity to the only Health care centre in the town. The other differentiating trait is the proposal to create specialised product fields based on the target audience, thereby developing a strategic trajectory.
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Retail Technology

Click & collect technology solution: enable retailers to increase footfall and revenue

Doddle, the leading provider of click & collect services for consumers with partners such as Amazon, Net-a-Porter and ASOS, today announced the launch of ‘Powered by Doddle’ , a comprehensive click & collect solution that includes all the software, training, communications and analytics modules retailers need to enhance their click & collect experience and deliver incremental revenue.
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Lighting

Superdry partner with Unibox on innovative Berlin store launch

Unibox helped Superdry to illuminate its biggest ever store. Located in West Berlin's Kranzler Eck shopping centre, Unibox brought insight and product development to this impressive project. On the back of increased growth, and signalling its commitment to continued investment in infrastructure, in December 2016 Superdry opened the doors to a 40,900 square feet mega-store.
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Shop Fitting & Store Design

Mercedes-AMG: new retail concept in Tokyo

ased on the strategic product range expansion of the recent years, Mercedes-AMG reaches a milestone in its sales strategy with the opening of a dedicated retail outlet in Tokyo Setagaya. The new location represents the sports car and performance brand for the first time in a discrete architecture, and affords customers an approachable brand experience.
read more
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Retail Technology

98 percent of Generation Z still shop in-store

Despite living a digital life

Despite expectations that the first "digitally native" generation would want to shop online, a new study released today by IBM (NYSE: IBM) and the National Retail Federation found that almost all members of Generation Z prefer to shop in bricks-and-mortar stores.
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Research & Technology

Education and credentialing program to help people secure jobs in retail

NRF foundation launches Rise Up

The NRF Foundation announced today that it has brought together dozens of retailers and nonprofits to launch RISE Up (Retail Industry Skills and Education), a groundbreaking new training and credentialing initiative designed by the retail industry to help people — regardless of education, background, economic means or age.
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Retail Technology

Software-driven solution enables seamless end-to-end shopping experience for consumers

Diebold Nixdorf is showcasing a new self-checkout concept for the retail market. At just under 10 inches (25 centimeters) wide, the new Extreme Self-Checkout Concept is just one and a half times the width of a dollar bill and fits perfectly in any environment. With the ability to serve as an automated teller machine (ATM), point-of-sale (POS) terminal and a self-checkout unit.
read more
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EuroShop Dossiers

Here you will find current article and interviews from retail sector in seven thematic dossiers.
To the dossiers

Get LinkedIn

with EuroShop - The World's No. 1 Retail Trade Fair

Tom van Soest is giving his ten best tips on how to drive in-store performance.
LinkedIn Corporation © 2013
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EuroShop - The World's Leading Retail Trade Fair, Mar. 05 - 09, 2017

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