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Give Shopping-Centers a face


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The times in which shopping-centers have functioned with faceless profiles clearly are over. But how can you make them successful again? In our topic we show how malls are staged as brands and what component it needs to create an attractive environment for both customers and tenants.

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Marstall: From end-of-range model to sanctionary
Shopping-Center concepts in flux
”An experience that goes beyond mere shopping“
3 Questions to ... Gunther Gamst, Daikin
Complementary marketing channels
ICSC introduces a new course on commercialization
Customer-centric initiatives helping retailers grow
From our LinkedIn Group
Newsletter Service

Marstall: From end-of-range model to sanctionary

Gone to the horses: how an "eye sore" got a new lease on life

More and more outdated, no longer functional shopping malls need to be revamped. This also goes for the former Marstall-Center in the center of Ludwigsburg, Germany. With a new concept and design, the once unsightly square is meant to once again put customers in the mood for shopping starting the end of September.
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Shopping-Center concepts in flux

Customers focus on individuality and quality of experience

The big success of eCommerce is not just a problem for small retailers in city centers – shopping mall operators also need to face competition by online retail and create new incentives for customers to continue frequenting their stores.
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”An experience that goes beyond mere shopping“

Interview with Ulrich Wölfer, Chief Development Officer, mfi

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mfi GmbH wants to turn shopping into an experience in their centers by offering a variety of gastronomic options, comprehensive services and consistent customer focus. One example is the Palais Vest in Recklinghausen, which opened last year. In this interview, Ulrich Wölfer explains why each shopping mall should have its own individual design today.
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3 Questions to ... Gunther Gamst, Daikin

Sustainability is increasingly becoming a success factor for retail. Refrigeration and air conditioning technology can also contribute to sustainable management. The Conveni-Pack by Daikin combines air conditioning, heating, ventilation, normal and low-temperature refrigeration. CEO Gunther Gamst explains the advantages of the system and the development in terms of sustainability.
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Research & Technology

Reaching new markets by using complementary marketing channels

While paid search and email marketing still top retailers’ list of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers. According to the State of Retailing Online 2015 25 percent of retailers surveyed cite Facebook as a top acquisition platform.
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Politics & Associations

ICSC introduces a new course on commercialization

The International Council of Shopping Centers (ICSC) introduced a new Commercialisation programme this year at the popular European Retail Property School held in Frankfurt from 5-9 July. The European Retail Property School offers a wide variety of classes to retail real estate professionals who wish to deepen their knowledge of retail property and shopping centres.
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Politics & Associations

Customer-centric initiatives helping retailers grow

The nation’s largest retailers, as ranked by STORES Magazine and Kantar Retail, have collectively held their top spots thanks to one common denominator: a customer-centric, omnichannel focused business model.
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ShopperTrak shortlisted for the Retail System's Awards

From our LinkedIn Group

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