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Tips for accurate mobile marketing


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The chances for successful marketing today are greater than ever. Thanks to smartphones and tablets customers are available almost anywhere. In our current topic, experts talk about the possibilities of this approach which can bring an enormous increase for retailers when it is implemented correctly.

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Your Team of EuroShop
www.euroshop-tradefair.com
Mobile marketing on all channels
"Mobile is going to ensure itself a crucial share in the media mix"
"Retailers can influence the customer journey with apps"
REWE extends cooperation with IFCO in Germany
Relationship between employee engagement and retail sales
Marge Laney launches mission to improve fitting rooms
The ICSC welcomes new Vice-Chair Josip Kardun
From our LinkedIn Group
Newsletter Service

Mobile marketing on all channels

Topic

© panthermedia.net/Detlef_Krieger
Similar to the “classic” forms of advertising, mobile marketing also offers a variety of options to reach the user. This includes the retailer’s own apps of course, advertising in external sponsored apps and on mobile websites as well as the increasingly utilized QR code, which routes the user to the store or directly to the product.
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"Mobile is going to ensure itself a crucial share in the media mix"

Interview with Tom Rauhe, mobalo

We spoke with Tom Rauhe, owner and founder of mobalo, about site-specific advertising and the growing number of mobile options in the media mix.
© mobalo
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"Retailers can influence the customer journey with cross-platform apps"

Interview with Professor Niklas Mahrdt, Media Economics Institute

©  Media Economics Institut
For a recent study, Professor Niklas Mahrdt of the Media Economics Institute researched possible reactions of brick-and-mortar retail on the increasing mobile Internet usage at the POS. He talks about his findings on this subject.
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Business, Research & Technology

REWE extends cooperation with IFCO in Germany

The agreement also covers the introduction of the new Black Lift Lock RPCs

IFCO SYSTEMS, the leading global provider of reusable packaging solutions, has extended its cooperation agreement with the REWE Group ahead of schedule.
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Business, Research & Technology, Sales

Relationship between employee engagement and retail sales

New retail-focused study reveals that high employee engagement is linked to high customer satisfaction

Answers Corporation, a provider of cloud-based voice of customer solutions and owner of the leading Internet brand Answers.com, has released findings that quantitatively validate the causal relationship between retail store employee engagement and customer satisfaction.
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Research & Technology

Marge Laney launches mission to improve fitting rooms

Analog buying in a digital world

Fitting room expert and Alert Tech CEO Marge Laney is on a one-woman mission to improve fitting rooms in retail apparel stores. From dim lighting to bad mirrors, poor design and a lack of service, Laney is launching her new book "Fit Happens; Analog Buying in a Digital World" to prompt changes in the conversations retailers are having about their in-store experience.
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Politics & Associations

The ICSC welcomes new Vice-Chair Josip Kardun

Appointment of Josip Kardun, CEO of the Atrium Group

The International Council of Shopping Centers announces the appointment of Josip Kardun, CEO of the Atrium Group as the new Vice-Chair of the ICSC European Advisory Board.
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"Fashion Window Walking Tour"

From our LinkedIn Group

Jon Harari talks about a trip to New York City by students of the University for the Creative Arts in the UK.
LinkedIn Corporation © 2013
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