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Digital Signage: Intelligent presentation of products


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more and more retailers are using current technologies to inform their customers in an exact and appealing way. Digital product presentation is one of the most effective instruments for this purpose.

Read more about the most recent trends in our newsletter.

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Your Team of EuroShop
www.euroshop-tradefair.com
Digital Merchandising: Static is so yesterday
Interview with Matthias Setzer, PayPal Germany
Finalists of 2015 next generation scholarship
Retail sector forecasted to add nearly 30,000 jobs
CFAO announces the launch of its club of brands in Africa
Action opens its 500th store
Stationary retail as a market place for generations
Product quality ranks top priority for the fashion industry
New book details how to win the war at retail
LinkedIn Group

Digital Merchandising: Static is so yesterday

Topic

The eyes lust for more and technology makes it happen: digital signage provides an almost infinite pool of presentation types for advertising managers. In a time when multichannel retailing has become the workhorse, these types of advertising can also be linked and contents updated at the touch of a button.
© panthermedia.net/ndul
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"QR shopping is applicable across all channels"

Interview with Matthias Setzer, PayPal Germany

The piece of clothing you have been looking for is right there in the shop window, but the store is closed? Starting now, this is no longer a problem. In cooperation with the City Management of Oldenburg, PayPal currently offers an innovative way of shopping that sets new standards. Customers are now able to shop after hours or on holidays and Sundays in Germany thanks to QR code shopping. In our current interview, Matthias Setzer explains how this model works.
© KMLS
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Politics & Associations

NRF foundation announces finalists of 2015 next generation scholarship

The NRF Foundation will award 100,000 dollars in scholarships to 24 outstanding students as a part of its Next Generation Scholarship program. This year, 24 students pursuing retail careers from NRF university member schools will be awarded a travel scholarship to attend Retail’s BIG Show and the NRF Student Program in New York City.
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Politics & Associations

Retail sector forecasted to add nearly 30,000 jobs

TriNet announced the findings of the November 2014 issue of its TriNet SMBeat, a monthly analysis of small to medium-sized business (SMB) employment and human capital economic indicators. November's report features an in-depth look at the retail sector.
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CFAO announces the launch of its club of brands in Africa

CFAO announces the creation of its club of brands, a network of international brands wishing to support the rise of the African middle class. The following new-generation international brands are the first five members of this innovative club: La Grande Récré (Ludendo group), L’Occitane en Provence, Cache Cache and Bonobo (Beaumanoir group), and Kaporal.
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Business, Sales

Action opens its 500th store

Action, the largest non-food discount retailer in Europe and ‘Retailer of the Year Europe 2014-2015’, is opening its 500th store. The 500th Action store is located in Kortrijk, Belgium. This is just one of 11 new stores that the store chain will be opening this week: the largest number of stores ever opened in a single week in the history of Action.
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Business, Research & Technology

Stationary retail as a market place for generations

In the old days, it was the market square; today's generation of elderly people likes to have a chat at the café integrated into the supermarket. Stationary retail is facing the challenge of a rapidly aging society. Veit Gregor Lange of HHL Leipzig Graduate School of Management has examined how established German retailers react to the requirements of an aging society.
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Business

Product quality ranks top priority for the fashion industry

As decision-makers in the fashion industry look ahead to 2015, the uncertainty of the global economy has forced many to modify their market strategies to better adhere to demand and quality standards.
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New book details how to win the war at retail

The retail sales floor has become a battlefield as each brand fights for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly.
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"Store Design: The Marketing Tool"

From our LinkedIn Group

Samuel M ., Creative Design Director, talks about what is a good way to outsmart the competition and increase store traffic and store sales.
LinkedIn Corporation © 2013
See the interview here
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