16/02/2014

STI Group STI - Gustav Stabernack GmbH

Mix & Match: Flexible Fashion for Permanent Displays

At the POS, attractively branded displays are expected to draw shopper attention to the product.

Changing looks are not only important in the fashion world. At the POS, attractively branded displays are expected to draw shopper attention to the product. With ‘Mix & Match’, STI Group has created a range that gives permanent displays the constantly changing design options normally associated with their temporary cousins.


At the heart of this innovative POS system is a metal display with folding shelves. Overlaying this with cardboard design elements creates a whole new look in a few quick steps.


The advantages are obvious. Permanent displays allow brand owners to secure a retail location for their products, driving higher repeat purchase. Costs are significantly reduced with each new promotional campaign, as only the decorative cardboard elements change. These elements are sent to stores flat-packed, reducing distribution costs as well as environmental impact. Mix & Match offers a winning combination of stability, visual standout, versatility and savings.


Pimp your Display


According to Mark Stephan, lead designer of the STI Group, one of the industries the new display generation is particularly suited to is Cosmetics. ‘Ever-changing product lines, diverse target groups, themed promotions for Valentine’s Day or Christmas; all this can be implemented easily using a Mix & Match display.’


For the EuroShop in Düsseldorf, the world’s leading trade fair for shop design and sales promotion, the team has developed a range for Stiletto, the STI Group’s virtual cosmetics line. A display body with flowing ribbon and curved cladding is designed to attract female shoppers with its shape. Male shoppers will take note of a more classic design in elegant black, encouraging them to buy the men’s range.


All Mix & Match designs can be changed in store, in just a few simple steps. ‘This high level of flexibility offers brands a huge advantage: customised stockholding and promotions become feasible across different retail channels and countries. Low cost language changes on the cardboard elements are also possible using digital printing,’ adds Stephan.


Display of the Future


There are no restrictions on Mix & Match display designs; STI Group’s creative team is already working on the next generation with adjustable height tiltable shelving. For smaller outlets or retail chains that want even more flexibility, the new display generation is also fitted with castors