MicroStrategy Deutschland GmbH

MicroStrategy to Unveil Innovative New Technologies for Big Data

MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced MicroStrategy World Monte Carlo will feature the worldwide launch of multiple new innovative technologies. The four-day event will be held July 11-14, 2011 at the Hotel Fairmont Monte Carlo.

MicroStrategy World Monte Carlo will highlight four of the hottest trends impacting businesses today: big data, mobile, cloud, and social media. At this event, MicroStrategy will unveil its new technologies that enable companies to capitalize on these major trends to work more efficiently and gain competitive advantage. This pivotal event will bring together visionaries, industry experts, and innovative technologies that can help to turn these disruptive trends into business opportunities. Attendees will see many of MicroStrategy’s newest products and features, with compelling demonstrations from MicroStrategy’s technology leaders.

Big Data: Companies are gathering more data than ever before, and are finding it increasingly challenging to use this data to make informed business decisions. MicroStrategy’s BI platform, known for its ability to access big data, can help companies uncover and leverage rich consumer insights from large volumes of data. Visual Insight, a new data exploration feature of the MicroStrategy platform, will be showcased in Monte Carlo. With Visual Insight, business people can uncover data insights in less than 30 minutes using highly interactive data visualizations, and without any support from IT.

Mobile Intelligence: Mobile intelligence has evolved from basic BI reports and dashboards on a mobile device to action-enabled apps that change the way people work. A leader in mobile intelligence, MicroStrategy provides a powerful platform to build enterprise and consumer mobile apps. At this event, participants will see the next generation of mobile apps with embedded transactional capabilities to immediately act on data, such as approve requests, place orders, and make purchases. Attendees will also see mobile apps that deliver multimedia, including videos, brochures, books, and web content, as well as mobile apps that connect to operational ERP systems.

Cloud Intelligence: Enterprise computing is moving from the corporate data center to the cloud, enabling companies to focus on core competencies rather than maintain infrastructure and software. In Monte Carlo, MicroStrategy will launch Cloud Intelligence, delivering the MicroStrategy platform as a service in the cloud. Cloud Intelligence is engineered to meet the availability and performance requirements of high-scale usage patterns for extranet applications as well as small usage patterns for departmental BI applications.

Social Media: Social media networks offer companies enormous potential with vast amounts of untapped data on consumer behaviors and preferences. Social media sites contain rich demographic data that is constantly updated by the consumers themselves, providing companies with a comprehensive source of information to leverage for highly targeted marketing programs. A highlight of the event, MicroStrategy will preview several exciting new technologies for segmenting, targeting, and personalizing social media data. Attendees will learn how to turn social media information into valuable business insights that can enhance customer engagement and loyalty.

During the conference, executives from more than 20 world-class companies will present case studies of their experiences using mobile and business intelligence to enhance business performance. Some of the companies scheduled to present include BBVA; Citi; The Coca-Cola Company; Danone; Douglas; eBay; Ericsson; Gucci; GUESS?, Inc; Herbalife; LinkedIn; Loewe; McDonald’s Restaurants UK Ltd.; METRO SYSTEMS GmbH; Printemps; Silverstar Casino; Société Générale; Solvay; Starbucks Coffee Company; Tesco Stores Ltd.; Vodafone Espana; and Zurich.

MicroStrategy World Monte Carlo will also include an exhibit hall featuring complementary solutions from MicroStrategy technology partners, including Accenture; Celebrus; EMC Greenplum; Exasol; FMS; Kognitio; Netezza; ParAccel; Pricing Solutions; Syncsort; Teradata; Vectorwise; Vertica, an HP Company; and Visual Crossing.

“This is an exciting time at MicroStrategy with the launch of new technologies to help companies take advantage of several of the biggest trends in business today,” said Sanju Bansal, MicroStrategy Chief Operating Officer. “During MicroStrategy World Monte Carlo, attendees will see demonstrations of these exciting new offerings and learn how they can incorporate them into their enterprise environments.”

Registration information and a preliminary agenda for MicroStrategy World Monte Carlo are available at http://www.microstrategy.com/montecarlo2011.