Experience EuroShop in picture and sound. Here you will find videos and photo galleries all around the tradefair. Have a look at the highlights 2017 and get to know what the exihibtors think of.
Breathtaking and visionary: That was EuroShop 2017
EuroShop again has been a brilliant event. You will be impressed by the variety of innovations and inspirations for the retail industry that was shown in the busy halls during the past five days. Be inspired!
The look of the future: Shop Fitting and Store Design at its best
The EuroShop 2017 dimension for store fitters and designers is simply breathtaking. The best architects, designers, planners and manufacturers compete showing their passionately designed and painstakingly constructed stands. See for yourself!
Visual Merchandising: Using a good story to stimulate the customer's imagination
In times of e-commerce, visual marketing is becoming more and more important. Emotions and a well thought out story are crucial elements of the visual merchandising processes. The EuroShop dimension “Visual Merchandising” demonstrates how brick and mortar retailers can gain the customer’s attention.
POP marketing: Catching the customer's eye
At EuroShop 2017, the dimension POP marketing shows the most attractive and most fascinating installations for the point of sale. It is exactly here, where the customer decides which product to buy. Take a look at our highlights!
Sustainability: How investments in energy efficiency pay for themselves
Whether refrigeration and air-conditioning systems, heat recovery or building technology – energy-efficient solutions offer a high potential to save energy in retail. Many retailers are considering investments in energy-efficient systems because of this. The "Food Tech & Energy Management" dimension not only presents the latest solutions, but is also true to the motto "sustainability".
Brand communication – how to present your brand
A successful trade fair appearance is more than just a product presentation. Today, companies have to create a visual, haptic and emotional experience. Trade fairs or other events are also an important communication tool and part of a well-thought-out marketing strategy.
Retail Technology: Making shopping an adventure
Modern technology makes retailers' lives more comfortable since it saves time and connects all shopping channels. For customers, it can offer an easy and interactive shopping experience. See what is possible in the Dimension Retail Technology of EuroShop 2017.
Retail lighting: smart, emotional and flexible
The Lighting Dimension at EuroShop 2017 reflects the complete range of modern shop lighting. LED technologies offer retailers completely new possibilities to emotionally put products in the center of the stage.
Store design for adventurers and those who have a sweet tooth
The Centro Oberhausen, the largest leisure and shopping center in Europe, houses unique stores. Among them the Storck-Welt and PME Legend. With their unique and individual designs, they are an eye-catcher for every customer. In the report, we show you the highlights and discuss the development of the store design and customer service with Centro Manager Marcus Remark.