For the 18th time, the most important fair worldwide for the world of international retail trade is taking place from February 16 – 20. Every year, the EuroShop sets new trends, is considered a motor for ideas and innovations and serves as an international business platform where contacts are made and solutions found. At the EuroShop 2014, the international who’s who of retail come together.
Among the exhibitors, the spectrum ranges from global market leaders to young start-ups. On 200,000 m2 exhibition space, there are 2,000 exhibitors from 50 countries. One can expect 100,000 trade specialists from almost 100 countries to come.
The Mavis GmbH, with its headquarters in the Media Port Düsseldorf is one of the exhibitors represented on the 700 m2 exhibition area of the University of Applied Sciences Düsseldorf, Hall 4, re.lab + lounge. The Mavis GmbH stands for the staging of brands in retail spaces, making it possible to tangibly see and experience international and national brands on site – from the individual corporation headquarters to the retail company with many hundred retail stores worldwide – for fashion, lifestyle, sports, food, entertainment electronics, cars, museums and agencies.
With its unique concepts, the company has successfully held its own on the market for over 15 years. Mavis finds inspiration and ideas on their own advertising-free trend blog
among other places. This blog was launched precisely for this reason. Here trend scouts from the biggest fashion capitals of the world (Paris, New York, London, Milan, Tokyo, Berlin, etc.) blog regularly on the latest design trends in the areas of Retail Design and Visual Merchandising.
Prize: First VMW Award sponsored by Mavis will be presented
The Mavis GmbH cooperates for the first time this year with the University of Applied Sciences Düsseldorf and presents itself as a co-exhibitor at the so-called “re.lab – retail future lab” space created by design students of the university. The design student Clemens Müller developed this exceptional concept
in his Master’s thesis, together with Sabrina Schwenecke for the EuroShop 2014.