Lecture “Light for Brand Communication: When Lighting Becomes a Part of Appearance“

Thomas Schielke (arclighting)

Local and international companies have started to combine lighting planning for showrooms with corporate identity to achieve a holistic brand appearance. The colorful and dynamic appearance on storefronts and in interior spaces will initiate a debate on the role of LED for brand communication. Wednesday, February 19, 2014 between 03:30 and 04:00 PM.