02/20/2002

Logware Informationssysteme GmbH

LORD Cross Selling

Logware Informationssysteme presents two new data mining tools, LORD Cross Selling and LORD Decision Tree at EuroShop 2002. The software-programs are being utilized in retail for marketing optimization and category management. They generate knowledge about the individual purchase behaviour of customers and make preferences visible. This data basis only enables retailers to take efficient customer relationship – and advertising measures.