Inspiring the customer

Edeka Zurheide, Düsseldorf

Image: Edeka-Frischecenter „Zurheide Feine Kost“ in Düsseldorf; copyright: BÄRO

With fresh produce, a wide selection, excellent quality – and light. The Edeka-Frischecenter “Zurheide Feine Kost” in Düsseldorf is now the fourth of a total of seven stores in the Rhine/Ruhr conglomeration which the Zurheide family has planned and completed with BÄRO. As is typical for Zurheide, the “Experiencing food” principle was used once again here with a unique shopfitting concept.

An in-house pasta production sec-tion, a fish counter with associated smokehouse and an in-house coffee bean roasting facility – the multi-award winning “Supermarket of the Year 2011” is home to a fascinating, lively range of foodand dining covering a floor area of over 6,000 m².

Lighting technology plays a leading role in the whole concept. On the one hand, it helps create a pleasant overall atmosphere while on the other, it palpably separates the various sections from each other. A separate lighting concept was created for each department, using dif-ferent light colours and illumination characteristics, which is the subject of continuous development with BÄRO. Some of the sections such as the marketplace and the serving counters for meat, fish and cheese have been upgraded to the latest LED technology.

Proprietor: Heinz Zurheide 

Planning:
Instore Design Italia GmbH, Naturns 


Shopfitting: Schweitzer Project AG, Naturns



Source: BÄRO GmbH & Co. KG

Image: Edeka-Frischecenter „Zurheide Feine Kost“ in Düsseldorf; copyright: BÄRO
Image: Edeka-Frischecenter „Zurheide Feine Kost“ in Düsseldorf; copyright: BÄRO
Image: Edeka-Frischecenter „Zurheide Feine Kost“ in Düsseldorf; copyright: BÄRO