Frédéric Malle’s new perfume boutique Editions de Parfums in Paris' Marais district opened in 2016. It is one of the first major retail stores the architects Jakob+MacFarlane have designed. Hopefully, it will not be the last, since it is offers a highly surprising and individual look. We asked Brendan MacFarlane how the tiny room turned into an apparently infinite space.
Car dealers respond to the changing buying habits of their customers and expand new retail concepts. The ambiance of car dealerships is increasingly defined by digital technologies, premium settings, and graphic displays. This is how the automotive sector responds to the growing trend of more and more prospective buyers doing research on the internet before they make their purchase.
More than ever before, the customer journey is like an adventure that appeals to all the different senses. Philipp Nottekämper from ppm planung + projekt management knows how to implement this perfectly. His team was in charge of the new design and concept of the Weber Original Stores.