Highlight: EuroShop Retail Design Conference

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Key-note: Trend Forcaster Lidewij Edelkoort

EuroShop, the leading global exhibition for the entire investment requirements of the trade and its partners, will present an immediate highlight on 17 February 2014: the EuroShop Retail Design Conference of the EHI Retail Institute. High-calibre architects and experts from globally known trading companies will present trends, projects and visions all around the “hot topics” of retail design. Rodney Fitch, a leading figure in retail design, will again chair the event. Some 300 top designers and decision makers from the global retail scene are again expected to attend. The conference will be held in English with simultaneous interpretation into German. The closing key note speech will be given by Lidewij Edelkoort, one of the world’s most famous trend forecasters.

Already on the eve of the Conference the EuroShop Retail Design Awards (ERDA) will be presented in the festive atmosphere of the Düsseldorf Capitol Theatre for the seventh time. Awards will be presented for the three best store concepts on the basis of the submissions of a global panel of experts.
Details of the registration procedure, participation fees and the individual speakers at the Conference are available in the Internet at:


10.00 am
Welcome and Moderation
Prof. Rodney Fitch

10.15 am
Beauty and sense of wonder are elements of Zaha Hadid Architects’ design for retail
The fluid, organic and seductive ZHA’s vision of tomorrow’s design for retail enhances the physical shopping experience.
Mixed use buildings, integrated functions and new shopping combinations inspire new concepts for shopping environments.
Paolo Zilli, Associate, Zaha Hadid Architects, London/UK

11.00 am
EuroShop RetailDesign Award 2014 – Presentation of the three winner projects
Get to know the three best stores worldwide which will be awarded the evening before. Each of the winning retailers will present his store and explain the story behind it. Come and enjoy a fascinating tour to the current highlights of modern retail.

12.00 am
Retail jewel in Latin America: Liverpool Department Stores
Creating innovative flagship stores in Mexico: In this session, Liverpool and FRCH Design Worldwide will present a different solution for flagship stores in Mexico and the relationship with the community needs, from the exterior to the interior design, and the development of new business opportunities.
Martín Pérez Miranda, Director of Department Stores Planning, Liverpool Department Stores, Col. Santa Fé/MEX;
Claudia Cerchiara, Vice President Client and Project Management, FRCH Design Worldwide, Cincinnati/OH, USA;
HeeSun Kim, Vice President and Creative Managing Director, FRCH Design Worldwide, Cincinnati/OH, USA

12.30 pm
Coffee and Light Lunch

1.00 pm
Panel Discussion: How to stay attractive for customers – vitalization of traditional brands
The session will examine how Saks Fifth Avenue pairs its distinct shopping heritage with a new contemporary design philosophy, will tap into the elegant and creative new grocery paradigm that Whole Foods has created, and explore the growing international footprint that Sephora is unleashing on a global scale – and the challenges that come with each.
Moderation: Alison Embrey Medina, Executive Editor, design: retail magazine, Alpharetta/GA, USA
Harry Cunningham, Senior Vice President, Store Planning, Design & VM, Saks Fifth Avenue, New York City/USA
Paul Loux, Senior Vice President, Store Design & Property Development, Sephora, San Francisco/CA, USA
Christine Sturch, Senior Interior Design & Branding Coordinator, Whole Foods Market, Chicago/IL, USA

2.00 pm
Revisiting the retail for 21st century
Trend seminar on the future of retail with one of the world‘s most renowned trend forecasters
Lidewij Edelkoort, Edelkoort ETC / Trend Union, Paris/F

3.00 pm
Closing remarks

EuroShop 2014 will be open to visitors daily from Sunday 16 to Thursday 20 February 2014, 10:00 to 18:00 hrs. A day ticket is EUR 60 (EUR 42 for an e-ticket, purchased online in advance), 2-day ticket EUR 80 (e-ticket: EUR 60) and a 4-day ticket EUR 135 (e-ticket: EUR 115). Students and trainees pay EUR 20. Entrance tickets include free trips to and from EuroShop on all trains, buses and trams in the VRR transport area (Verkehrsverbund-Rhein-Ruhr).

Information as of January 2014

Further details about EuroShop 2014 are available at


Press Contact:

Cornelia Jokisch
Tel.: +49 (0)211 4560-998
Fax: +49 (0)211 4560-87998

Tanja Karl
Tel.: +49 (0)211 4560-999
Fax: +49 (0)211 4560-87999