01/15/2014

PRICER AB

Group AuchanSchiever upgrades hypermarkets

Pricer_SMARTtag

Nasdaq OMX-listed Pricer has signed an agreement with French Group Schiever who operates Auchan Hypermarkets and ATAC Supermarkets.


The retail chain will replace the current ESL systems used in its stores and upgrade them to Pricer's bi-directional solution. The project covers eight Auchan Hypermarkets and six ATAC Supermarkets that have been installed earlier with another ESL system. Order value is SEK 10M. Installations are to be completed by mid-2014. Group Schiever started installing Pricer in 2010.


"This is very encouraging" says Harald Bauer, Pricer CEO. "We are glad to see they decided to implement our advanced solutions in their stores. Once this project is completed, there will be 10 stores under the Auchan banner and about 90 under the ATAC banner utilizing the Pricer's bi-directional ESL system".