Pangbourne, 1 December 2010: Greenwoods Menswear Ltd have chosen Futura as their technology partner, not only to replace their old system in 79 stores with the latest real-time technology, but also for their planned 100+ future stores and to run the stock allocation for their new website.
Karen Wang, Information Director of Greenwoods said: "With Futura the information will be rationalised into one place so will be accurate and totally up to date, all our product lines, stock levels and branch performance will be visible in real-time. Futura Analyser, their data mining tool, will give us weekly and daily flash reports to enable us to monitor sales and margin performance by product and by branch so we'll have much better control of the business."
Greenwood's new cash injection and technology investment allows them to move from a 20 year old system to the latest retail technology, to vastly improve their merchandising and stock control capabilities. They will be using Futura's "open to buy" facility to improve flexibility and allow merchandisers to buy smarter and so continue to offer customers competitive prices.
Greenwood's COO, Neil Roberts added: "With everything that is happening in the business, it was important for us to choose the right retail partner. As well as Futura's technology having all the functionality we need, it's their support and management people we found really impressive - these are people we can really work with."
Following Christmas, the sales and the VAT changes there will be pilots in two stores in February and full roll out in March 2011. After that, Greenwoods will look at adding Futura's e-gift cards and new loyalty card system to track customer trends and offer special promotions to its customers.
The company will be installing 80 Aures's Posligne "Odysse" touch screen terminals which combine design, style and high performance, the latest POS technologies, 2.8GHZ Intel P4 processor, RAID 0/1, RFID, Wifi Interface, SATA disk drives and thermal printers, pre-installed operating system and metrologic scanner due to their robustness, reliability and strong design image.
"In addition," Karen added, "we are implementing Integral's EFT application to give us easier Chip and PIN processing. At present we have a different system which means we have to enter the amount manually, which is obviously not as efficient so we are delighted Futura can offer us Integral's solution."
Futura are also writing bespoke software to link to the new website www.greenwoodsonline.com, Greenwood's 1860 suit hire system, to Sage's accounting package and to their warehouse solution so that all the wireless scanners and warehouse terminals are updated at the same time as the scanners and system.
Greenwoods Menswear LtdGreenwoods Menswear Ltd is celebrating its 150th anniversary this year, having started in Bradford in 1860 with just one shop.
Today Greenwoods has 79 stores operating in the Midlands, East Anglia and the north of England, and with the support of its Hong Kong based parent company, Pacific Trend Investments Ltd, the company is in the early stages of its ambitious expansion programme.
Greenwoods is one of the last remaining independent Menswear retailers to offer a personal service to its customers, complemented by a complete hire wear service supplying Morning, evening and Highland wear under its 1860 brand. 1860 has now become second in the UK hire wear market, another area of the business that is set to expand within the next 12 months.
Greenwoods offers high quality formal and casual clothing and has built up an exceptionally loyal customer base, that recognises the importance of fine fabrics which are classically styled. With the addition of its 'Mansize' collection which caters for the larger man, Greenwoods really is a 'one stop shop' for all menswear garment requirements.
Futura Retail Solutions Ltd Futura uses integrated business intelligence to give retailers greater customer sales and purchasing data to make informed decisions. One of the most affordable, fully integrated systems available, Futura suits lifestyle retailers in the SME sector and is chosen by fashion houses and department stores worldwide. Customers include: Oliver Bonas, Crew Clothing, General Trading Company, Cath Kidston, Jarrold's, alworths, Ulster Stores, 99p stores and the Conran Group.
Renowned for its merchandise management and planning strength, Futura also features CRM, customer ordering, inventory control and built-in credit management to facilitate the creation of credit-based offers and interest free promotion periods. A rapid, interactive, tool simplifies analysis and reporting to show managers turnover, profitability, gross yield and sell through via a customised digital dashboard. Futura International Solutions serves large international retailers like Tommy Hilfiger of Germany, Diva of Australia, the Merlin Entertainments Group of UK, Fossil of Switzerland, Compagnie des Alpes, Jersey World of Pearl based in the CI and Rubaiyat of the Middle East. With a group turnover of over 19 million Euros, Futura has over 120 employees, over 2,300 customers and more than 22,000 Futura installations in 23 countries including Russia, Australasia, N & S America, South Africa and Asia.