Architecture & Design Forum Hall 10 / E02

Copyright: Messe Düsseldorf/ctillmann

© Messe Düsseldorf/ctillmann

The Forum Architecture & Design is the central seminar area for all topics relating to store design, architecture, lighting, shopfitting and visual merchandising.

Successful retailers, shopfitters and architects present their expertise (including a question-and-answer session). Unusual store and lighting concepts and new retail design trends give you impulses and thought-provoking ideas.

The participation at the Architecture & Design forum is free of charge (for EuroShop visitors) and without pre-registration. Owing to the international character of this event, the Forum, including moderation, will be simultaneously translated into English/German.

Highlights in 2017

  • Humanizing Retail: Designing Purposeful Stores for People, Not Products
  • Tuneable White and Human Centric Lighting in Shop Concepts
  • From shop keeping to thrill seeking: what retailers can learn from music festivals
  • The changing room as a shopping experience in the store and the effect of light on the purchase decision.
  • Integral experiences in retail: Digitization and multi-sensoring at the POS
  • Light years ahead. Architecture and marketing, connected as never before.
  • Using digital and tech to create an engaging brand experience
  • Retail’s New Paradigm: A Roadmap to the Future
  • Pop-Up-Stores- Field of experimentation in Retail

Program overview:

Hall 10 / Stand E02

Graphic: Hall map showing Architecture & Design Forum