First look inside Nike Miami

Last November, Nike opened Nike Soho, a first step in the company’s bold transformation of sport retail. Creating a seamless link between the company’s digital and physical platforms, the store debuted new 1:1 services for Nike+ members, including Nike+ Trial Zones for basketball, running and soccer footwear.

On January 19, the company continues its momentum in retail innovation with Nike Miami, a two-story, multi-sport, 31,000+ square-foot retail experience in one of Miami Beach’s most popular shopping districts. These personalized services exist in an all-new building located at 1035 Lincoln Road, featuring Miami-specific design elements that facilitate natural light and create natural synergy with the promenade.

The south and west parts of the building are wrapped in a concrete brise-soleil, cast with waffle iron and Nike Windrunner patterns, as a nod to classic Nike footwear and apparel. This intricate casting filters light to the interior of the store while casting shade outside the building. Exterior concrete and terrazzo panels, created by Nike Retail Design, reference South American and South Floridian architecture.

In addition to a unique art piece by Miami-based Jessy Nite on the first floor, the store has an installation of angled tiles coated in dichroic film to help capture natural light throughout the day.

In the coming weeks and months, Nike Miami will offer elevated running and training events timed to culture and sport moments.

Here’s a first look at Nike Miami:

Image: inside Nike Miami; copyright: Nike

Nike Miami also features Nike’s latest premium products, including the Kobe Fade to Black Pack, Kyrie 3 "What The", Air Force 1 UltraForce Mid and Zonal Strength Tights. The men’s footwear wall features nearly 100 styles of footwear, including Nike Sportswear and SB; © Nike

Image: Nike+ Running Trial Zone; copyright: Nike

Nike+ Running Trial Zone: Located on the first floor, the Trial Zone allows consumers to test out shoes on a treadmill. During 90-second run segments, the consumer gets real-time feedback via an in-store expert; © Nike

Image: Nike+ Soccer Trial Zone; copyright: Nike

Located on the second floor, the Nike+ Soccer Trial Zone is a 285-square-foot boot trial area with a synthetic turf field floor. Consumers can trial Nike soccer cleats and receive 1:1 guidance from in-store certified trial athletes on product features and benefits; © Nike

Image: Displays in the Lounge; copyright: Nike

A women’s boutique on the first floor of Nike Miami that includes enhanced fitting rooms — double the size of a standard Nike fitting room — and an array of services from Nike+ 1:1 personal appointments to bra fitting, pant hemming, a water bottle filling station and digital checkout; © Nike


Source: Nike