04/02/2002

Transmitted

First McDonald’s Store realized with IDS

What does the individual store look like?
Transmitted has pondered upon this question and developed a specially designed concept for the McDonalds store in Nuremberg/Aufsessplatz.
Remarkably, the relatively short time of implementation, which was only four weeks.

With the new Image Décor System, McDonalds is trying out an entire new way of approaching visual branding at the point of sale by incorporating the corporate image – for the first time ever – using the entire shop-interior to communicate this.