01/18/2011

Star Micronics EMEA

Fashion Retailer New Look selects Star TSP650 thermal printers for European Stores

New Look selects Star TSP650
New Look is one of Europe’s largest fashion retailers. Within the group the retailer has 664 New Look stores located throughout the UK and Republic of Ireland, in addition to 337 stores in Europe and a further 49 in the Middle East, Singapore and Russia.



New Look has recently taken the decision to upgrade its existing and new store formats with the DigiPoS Retail Blade PoS system which brings all stores on to a consistent platform with 4,500 systems in the UK and Europe. Integral to the DigiPoS Retail Blade PoS system is the TSP650 thermal receipt printer from international printer manufacturer Star Micronics.



The TSP650 offers a high performance receipt printer capable of printing at a non-hesitating 150mm per second with outstanding data throughput.



With its high quality 203 dpi print quality and 2D barcode capability, the TSP650 further benefits from software allowing logos, graphics or coupons to be quickly and easily added to a receipt without affecting existing software. As Geoff Gardner, Head of IT, New Look comments, “We have been very pleased with the performance of the TSP650 which has been successfully integrated into the DigiPos Retail Blade PoS system.”