FITCH bolsters senior management


FITCH is pleased to announce the appointment of Shane Campbell as Global Client Director. Charged with developing the global design agency’s key client relationships, Shane will be responsible for aligning the strategic and business objectives of the agency’s clients with their world-famous brand design expertise.

Working with FITCH’s network of 12 studios in 8 countries, Shane will focus on developing broader strategic relationships with the agency’s international client portfolio and work with the team to translate brands into consumer experiences across the entire customer journey.

With over 25 years experience, including more than a decade spent at Grey Global Group, Shane has considerable experience directing global accounts, managing the delivery of innovative and successful brand solutions for clients including British American Tobacco, British Airways, Mars and Unilever. Shane’s experience has seen him deliver programmes in more than 85 countries.

Of joining FITCH, Shane says: “The obvious reputation of FITCH around the world is second to none and with such an enviable list of global clients it was an exceptionally easy decision to join this incredibly focused and successful agency. My next task is to get closer to the clients’ businesses and find ways to make them even more successful, using the wider skills of the FITCH Team.”

Lucy Unger, Managing Director for Europe and Russia at FITCH, added, “The ability to get to the very heart of a client’s business and understand them holistically is integral to how we manage our client relationships at FITCH. Shane’s extensive experience in this area and proven capability in nurturing long term client relationships, positions him perfectly to grow this part of our business. We’re delighted to welcome him to our team.”