EuroShop Interactive

Guide interested trade visitors to your stand - direct and interactively!

App users simply define their focal areas of interest at EuroShop in the APP and we will interactively provide the information via the free EuroShop APP

Make sure to not miss this service!

How does the service work?

The EuroShop trade fair App can be downloaded for free from the App Store via iOS and Android Smartphones. Here trade fair visitors can access all key data on exhibitors and generate an interest profile for themselves. They just have to mark the product categories of interest to them. Via a Beacon which is placed by a partner at your stand those visitors whose App profile shows an interest in your products and services and who have activated Bluetooth can now be addressed direct by a push notification sent to their Smartphones via the trade fair App when they are near your stand.


For "Geofencing" a virtual zone/radius is established around a GPS coordinate. As soon as an App user enters this zone the system triggers a push message. The advantage of this technology is its nearly unlimited radius and its operation without any additional hardware. A Smartphone with switched-on GPS suffices.


A "Beacon" is a small Bluetooth transmitter capable of covering a radius of up to 40m - like in Geofencing. As soon as an App user enters this area, the system triggers a push message. The advantage of this technology is that Beacons work indoors and are flexible.

Benefits for Exhibitors

By addressing EuroShop trade visitors interactively OnSite we are capable of inviting visitors to trade fair stands to find out more about your company and your products in a targeted manner.

And our 24/7 Online Showroom succeeds in providing both targeted pre-show and comprehensive post-show information.

This year OSRAM helps to interactively address trade fair visitors: with its new OSRAM EINSTONE® technology the lighting expert provides a professional beacon infrastructure that can be directly connected with lighting installations. EINSTONE thereby forms the basis for sending mobile push messages right to visitors’ smartphones. The lighting expert provides this interactive service exclusively in the entrances concourses of the trade fair as well as in the Lighting Dimension of EuroShop (Halls 9 and 10).

If you want to find out more about OSRAM EINSTONE® visit OSRAM’s exhibition stand C59 in Hall 9 or click here.

Benefits for Visitors

In our App visitors decide for themselves on the product categories they wish to receive information about. Anyone looking for both new lighting solutions and ePayment solutions can subscribe to the two EuroShop Dimensions:

  • Lighting
  • Retail Technology

Once he approaches an exhibitor with special expertise in one of these fields, he will receive a message via the App that guides the customer to further information.

Bitplaces @ EuroShop

Integration in the EuroShop App

Oliver Leheis, Senior Marketing Manager at Messe Düsseldorf, on the Integration of Bitplaces in the EuroShop App.

What does Bitplaces offer

Dr. Behrend Freese, CEO of Bitplaces, on the Possibilities and Functions of Bitplaces.

Application of Bitplaces

Nino Hörttrich, Senior Marketing Manager at DIEBOLD NIXDORF, on the applications for Bitplaces.

NEU: Local Based Services

Take more visitors to your stand.

Make use of our innovative offering to address visitors interactively and bring them to your stand in new ways.
Convenient integration in your own campaigns is possible - let us advise you!

Info/ Kontakt

Kundenbetreuung EuroShop 2017
Tel. +49(0)201/3 65 47-220, -207, -211
Fax +49(0)201/3 65 47-325