EuroShop Goes India: 2016 – first-time participation at in-store Asia in New Delhi

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EuroShop Düsseldorf, the world’s leading trade fair for capital goods in the retail trade, will be entering the Indian markets in 2016. After all, the subcontinent of India is about to become a major economic power and is also one of the fastest growing retail markets in the world. Presenting itself under the umbrella Mall of Europe – powered by EuroShop, this leading trade fair in Düsseldorf will give its exhibitors an opportunity to take part in in-store Asia, New Delhi, from 4 to 6 August 2016.

in-store Asia is the most important retail trade fair in India. Since it first started over a decade ago, in-store Asia has gradually established itself as a leading professional platform for retail solutions. It is visited by over 5,000 decision-makers from industry, the retail trade, architecture and the banking sector. They include famous companies such as Adidas, Nike, Canon, Burberry, Tommy Hilfiger, Ericsson, Vodafone, Henkel, Procter & Gamble, L’Oreal, Pepsi, Coca- Cola, Nestlé, McDonald’s and many other brand manufacturers.

By enabling its exhibitors to showcase themselves in the Mall of Europe at in-store Asia, EuroShop provides an opportunity for a tentative exploration of the Indian market and for valuable initial contacts. This eliminates the obstacles of separate participation, as the experienced EuroShop team from Düsseldorf is working with its Indian subsidiary Messe Düsseldorf India, providing exhibitors with help and advice in preparing for the trade show while also assisting with the actual implementation on site, in New Delhi.

The Mall of Europe includes not only the stands of the exhibitors but also a EuroShop Lounge as a great centre of attraction with an ideal ambience for meeting with customers. EuroShop wants to map the entire bandwidth of capital goods requirements for the retail trade at in-store Asia. All interested EuroShop exhibitors are therefore welcome to register – from the areas of shopfitting, design, lighting, POS marketing, retail technology, refrigeration equipment and food tech, to name but a few.

Further details and the registration form for the Mall of Europe – powered by EuroShop at in-store Asia can be obtained from: Patricia Mechbal,, +49-809211-4560-587.

The next EuroShop will be held in Düsseldorf from 5 to 9 March 2017. The last EuroShop in 2014 attracted 109,496 trade visitors from around 100 countries who wanted to learn all about the facets, innovations and trends in the global retail world, presented by 2,229 exhibitors from 56 nations.

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