Dimension Expo + Event was a three-dimensional success

Photo: Booth in Event Marketing, Expo, Halle 4, hall 4; copyright: C.Tillmann/Messe Düsseldorf

EuroShop 2017 in Düsseldorf

The world’s biggest trade fair for retail investment needs, EuroShop 2017 held in Düsseldorf from 5 to 9 March 2017, succeeded in posting the best results ever in its 50-year history. 2,368 exhibitors from 61 nations presented the entire spectrum of innovative products, trends and concepts for retail, industry and a multitude of service providers in 18 halls on net exhibition space measuring over 127,000 m². 113,906 trade visitors from 138 countries travelled to the Rhine to gather information and network with the global sector.

Expo + Event Marketing on over 13,000 m²

This year saw EuroShop kick off with the concept of seven Dimensions for the first time. The new structure went down extremely well with both exhibitors and trade visitors. Also benefiting from the changes was the Expo & Event Marketing Dimension. Never before did so many exhibitors present ranges on such a large area as in 2017. With 274 exhibitors from 38 countries this number increased by 21% over the previous event and the exhibition area grew by an impressive 34% to13,471 m².   

This expansion of the Expo & Event Marketing area was only possible thanks to the new structure of EuroShop. For the first time, this area occupied both Halls 4 and 5 of the Düsseldorf Exhibition Centre. Here trade visitors this year were once again in for nothing but creative concepts and ideas – such as sure-fire exhibition architecture concepts, custom-built stands,  the latest developments in stand construction systems and their applications, mobile displays and display systems, trade fair appearances as part of integrated communication, exemplary stand design as well as accomplished combinations of architecture and marketing.

The accompanying Expo and Event Forum was well attended by an international audience on all five days of the trade fair. It was organised by FAMAB, “Studieninstitut für Kommunikation” (Institute of Communication Studies Düsseldorf), IFES and m+a report magazine. In addition to intriguing business cases from the industry the Forum also featured diverse lectures and panel discussion revolving around digitalisation, sustainability and Work 4.0. Furthermore, FAMAB joined forces with bvik (Bundesverband Industrie Kommunikation e.V.) for the first time to offer guided tours of the trade fair that met with plenty of approval.

Proving another highlight at the Expo and Event Marketing Dimension was the presentation of the coveted EuroShop Awards, presented every three years by US trade magazine “Exhibitor Magazine” in their own ceremony. The Award is sponsored by Access TCA Inc., North America’s biggest independent expo and event marketing operation.  

All stands in Halls 4 and 5 were automatically eligible for free participation in the contest, while stands in other halls were able to apply for a fee. The prerequisite for all of them: all stands had to be premieres at a trade fair. In each of the three size categories one winner was selected while additional stands received honourable mentions. On top of this, an audience award was presented. Decisive for this were the votes cast by EuroShop visitors. The awards were presented by the Exhibitor Magazine during the trade fair.

The following companies were honoured at Exhibitor Magazine’s 2017 EuroShop Awards:

Category Small Stands:

Winner: Winkels Messe- und Ausstellungsbau GmbH
Honourable Mention: Allmax Sp. z o.o.
Honourable Mention: Public Address Exhibition & Design GmbH

Category Medium-Sized Stands:

Winner: Fairnet GmbH
Honourable Mention: Atelier Dambock Messebau GmbH
Honourable Mention: Schendel & Pawlaczyk Messebau GmbH

Category Large Stands:

Winner: Aluvision N.V.
Honourable Mention: BeMatrix bvba
Honourable Mention: Octanorm Vertriebs GmbH

Winner of the Audience Prize:

Changzhou Hawk Display Appliance Manufacture Co. Ltd.
For further details on the EuroShop Award go to: www.ExhibitorOnline.com

The next EuroShop will be held in Düsseldorf from 16 to 20 February 2020.

Source: EuroShop