Debut at EuroShop 2008: Material ConneXion Cologne premieres the “Materialzone”

New materials, forward-looking manufacturing processes and creative applications especially for retail

With the Materialzone, EuroShop is further expanding its expertise in the field of design and leadership in innovation. Here, architects, interior designers, shopfitters and exhibition stand builders, industrial and retail professionals as well as events and marketing specialists will find a wealth of information and inspiration for using the latest material highlights.

The design of the Materialzone in itself promises to be eye-catching – especially as Material ConneXion Cologne plans on dramatising the products in loosely grouped, illuminated material containers that resemble large wooden shipping crates. Product boards in English and German will describe the exhibits on view inside the containers and list the relevant company’s name.

Expert consultants from Material ConneXion Cologne will be on hand throughout the trade fair’s run to enlighten interested visitors about the exhibited products’ characteristics and functions. What’s more, a Materialzone booklet will be available for visitors, documenting the items on show with details on the materials’ sources and product photos.

Founded by George Beylerian in New York in 1997, the Material ConneXion materials library is today an internationally acclaimed information source on new, forward-looking materials and processing techniques. It currently archives more than 3,000 material samples. The Material ConneXion network encompasses an online library as well as local libraries on site in New York, Cologne, Milan and Bangkok. Founder George Beylerian will be giving a talk at the EuroShop Retail Design Conference on 23 February 2008. After that he will be present at Material ConneXion's booth in order to autograph his new book 'Ultra Materials'.