The needs of consumers have drastically changed. Today they expect fast results and personalized offers. Price is no longer the only buying trigger. The market is saturated with choices, which is why online retail needs restructuring. The global market research and consulting firm Ipsos discovered that nearly 59 percent of consumers would welcome personal consultation services when they shop online.
According to the 2017 Accenture Global Consumer Shopping Survey, approximately 73 percent of adolescent ”Generation Z“ shoppers are open to using service options like curated shopping. This means that these services can definitely garner retailers a competitive advantage. Customers and their various needs like convenience, experience, and emotionality take center stage and strengthen customer relationships.