Convenience shoppers want technology to enhance shopping experience

More than seven out of ten (72 percent of) convenience store (c-store) shoppers can see themselves using coupons sent to their mobile phones when doing their food and grocery shopping, according to the latest IGD ShopperVista research.

Younger shoppers (95 percent of under-35s) are particularly interested in using this service. 

The research also reveals that c-store shoppers are interested in using technology to help them budget and find out about new items:

- 68 percent are interested in promotions being sent to their mobiles
- 55 percent would like to receive information about new products via their mobiles

Joanne Denney-Finch, chief executive, IGD, said: “With all of us leading increasingly busy lifestyles, technology can help us budget and save time, as well as make more informed choices. C-store shoppers are particularly keen to harness the power of their smartphones, from receiving coupons and information about new products, to comparing prices (69 percent) or finding products in-store (55 percent).

“Convenience stores are becoming more popular as more of us choose to shop ‘little and often’. More than eight of out of ten (85 percent) adults tell us they’ve shopped at one in the last month, using them up to three times a week on average. And we’re forecasting that over £46bn will be spent at UK c-stores by 2018 – an increase of more than £10bn on this year.

“The convenience channel presents a huge opportunity. By staying close to changing shopper preferences and making the most of fast evolving technology, food and consumer goods companies will be better placed to win their share of this growing sector.”

Source: The Institute of Grocery Distribution