01/21/2005

Adduco Marketing UK Ltd.

ColourHolographic unveils ColoHolo™ - the new marketing medium for 2005 on stand 5H26

ColourHolographic will be demonstrating its unique hologram technology during the company's debut at Euroshop 2005.

It's no exaggeration to say that a ColoHolo™ needs to be seen to appreciate its impact and future importance within the retail marketing mix. Any moving images are particularly compelling in retail environments but ColoHolos frequently stop people in their tracks, unable to believe their eyes.

ColoHolos can be animated, 3D or a combination of the two, depending on the required effect. Animated ColoHolos are the world's only full colour, moving holograms. They can show up to three seconds of action created from a range of source material such as existing video footage, computer generated imagery and high resolution photography.

ColoHolos have already been creating a stir in Paris, where Nike used them for a campaign during the Rugby World Cup. In the UK, Warner Brothers has been supporting the marketing for its latest films with animated ColoHolos, housed in permanent displays in the foyers of selected cinemas.

‘Nothing does justice to the true marketing potential of ColoHolos like seeing them at work,‘ says Mike Storey, Sales & Marketing Director, at ColourHolographic. ‘Employed as part of an integrated marketing campaign, ColoHolos come into their own as a powerful new media channel. Acting as a beacon wherever they are positioned, they fulfill a variety of roles. In shop windows they draw customers in store while as part of an in-store display they add excitement to promotions or guide shoppers towards more complex messages for example on interactive screens.'

For further information on ColourHolographic contact Mike Storey on +44 (0)20 7494 8250 or at info@colourholographic.com or visit www.colourholographic.com

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For further press information please contact:
Christine Kane or Victoria Bailey Campaign PR
+44 (0)20 8748 8772 or info@campaignpr.com

January 2005