Backgrounder Retail Solution

Why Fujitsu?

Munich, January 13, 2014 – Fujitsu Solutions for the New World of Omni-channel Retailing

The retail industry is changing at an unprecedented pace. Cross-
Fujitsu works with retailers to help them master these challenges, using IT to take the customer experience and business efficiency to the next level. Building on a deep understanding of retailing that we have gained over the past 30 years with more than 500 customers and 82,000 stores in 52 countries worldwide, Fujitsu’s mission is to deliver a differentiated customer experience that will increase sales, operational effectiveness and customer satisfaction for our retail clients. 
Fujitsu delivers high-performance, best-of-breed hardware solutions, integrated software applications and multi-vendor lifecycle support services to help retailers around the world deliver on their brand promise and operate more effectively. 
Spanning front- and back office, our portfolio includes point of service, mobile and self-service solutions, end-to-end retail business applications including business analytics, customer loyalty and dynamic digital media, and a suite of managed IT services across the store, networks, applications and infrastructure. Independent research firm, Forrester Research Inc., recognizes Fujitsu in the Leaders category of
The Forrester Wave, Point of Service, Q2 2012.
Fujitsu is the emerging leader in cloud and the role of cloud technology and services for today’s retailers, in which the FUJITSU Cloud Initiative demonstrates how cloud underpins the three technology trends of mobile, big data and social to deliver business and social innovation as part of our wider vision of the
Human Centric Intelligent Society.



International retail portfolio today



Retail Applications

Digital Media
(network distribution)

IT Application

Enterprise IT
including networks

Retail Enterprise

Software Solutions


Business Analytics
(including Big Data)

Cloud Solutions


Retail applications, solutions and services at a glance


  • Retail Consulting – Fujitsu works with retailers to define the solutions to their business problems, using simple, tried-and-tested toolsets to diagnose operational issues, identify business improvements and build the case for ICT-enabled change. Fujitsu specializes in customer experience consulting.

  • Retail Enterprise Software Applications – Fujitsu offers one enterprise-wide application platform for all needs and all segments – specialty, general merchandise and grocery thanks to a complete solution portfolio for efficient customer relationship management, omni-channel, scalable and available globally. Includes the new FUJITSU Retail Solution Market Place.

  • Point-of-Sale Solutions – Fujitsu offers a range of world-class point-of-sale solutions including hardware, software and associated services. POS systems from Fujitsu are easy to use and install. Through its sophisticated chassis design, they can be flexible and individually integrated into any store concept.

  • Self-Service Solutions – Fujitsu’s self-service solutions include self-checkout, self-scanning and interactive kiosks, hardware, software and services in additions of best-in-class mobile applications companions for shoppers and retailers in order to increase store efficiency while providing improved customer experience.

  • Mobile Solutions – Fujitsu’s mobile retail solutions include handheld payment devices, store associate performance management tablets and mobile-enabled retail software solutions.

  • Digital Media Solutions – Fujitsu provides an end-to-end digital media service for retail (hardware, software and services) to drive customer engagement, performance improvement and operational efficiency.

  • Store and Mobile Managed Services – Fujitsu is the world’s leading provider of store ICT managed services to local and global retailers and our goal is to continually innovate engineering services so that your business can significantly increase the performance and agility of its overall operations, improve the customer experience and reduce costs.

  • Retail as a Service / Cloud Computing– Fujitsu is leading the world in bringing the value of cloud ICT to our retail clients; our services include software-as-a-service, infrastructure on demand and innovative commercial models to reduce TCO (Total Cost of Ownership) and increase business agility.

  • Applications Services and SAP Retail Competence Center – Fujitsu is leveraging with Retail experts best practices around applications, from application development and integration to application management and outsourcing, as our alliances ecosystem like with SAP in order to deliver best business value from your applications portfolio.

  • Enterprise solutions and services – in addition to Fujitsu’s retail-specific solutions, we also offer a range of ICT products and services for the wider enterprise including servers, storage, notebooks, system integration and legacy modernization.



Fujitsu in retail – who we work with




Mitchells & Butlers – “Thanks to a genuinely innovative partnership with Fujitsu that delivered equivalent innovation in technology and business processes, Mitchells & Butlers now has a robust and reliable platform on which to build its future.” Martin Taylor, Director for Business Change and Technology, Mitchells & Butlers

  • UK’s leading restaurant and pub operator with 1,600 sites

  • Replacing an outdated till-based network with high-speed broadband coupled to innovative cloud-based services, to dramatically improved everything from internal ordering and stock management processes to the overall guest experience

Chico’s – “What we find is that stores actually drive e-commerce sales, and e-commerce sales drive store sales. That multichannel shopper is where we spend most of our time, because she is seven-times more valuable as a multichannel customer than an e-commerce customer or an Internet customer alone.” David F. Dyer, CEO, president, director and member of the executive committee, Chico’s

  • Chico’s selected Fujitsu Retail Suite (including GlobalSTORE PoS application) for rollout to their Canadian and US stores

  • Canada is now live, with the US rollout to be completed by mid-2015


Watami International Limited – “We’re always seeking to partner with industry leaders, and Fujitsu’s advanced technology and tailor-made solutions are the perfect fit.” Joshua Leung, Corporate Planning and Administration Manager, Watami International Limited

  • Chain of Japanese restaurants in Hong Kong, Shenzen, Guangzhou, Taiwan, Shanghai, Singapore, Malaysia, Philippines, Korea and Japan with over 600 domestic outlets and over 80 overseas outlets

  • A state-of-the-art, tailor-made IT solution from front-end devices to technical management and close collaboration to align the solution to user objectives and requirements

  • Consulting services on kiosk design, as well as the queuing system layout and promotional needs

  • Training and support for all Watami staff on how to operate the new system

  • Localization on the language of the application systems to suit the business in different countries


Why Fujitsu for retail?




Fujitsu‘s international strength and continuous investment in technology innovation allows us to deliver consistent services to our customers. We are committed to using our size, scope and experience as one of the world’s largest IT companies to deliver global capabilities with local responsiveness and know-how. This encompasses:


  • 170,000 people in more than 450 offices across the globe

  • Over €2 billion in R&D, 99,000 patents on technologies, products, services and processes

  • End-to-end portfolio of retail applications, devices and supporting services

  • One-stop-shop with the majority of products and solutions developed by Fujitsu


Our retail solutions cover the whole value chain – from store, warehouse and headquarter to the backbone in the data center. We transform the customer experience in stores and across channels, and we have the retail solution intellectual property, process knowledge and integration skills to make a difference.



Online resources

-           Fujitsu Retail Solutions: http://www.fujitsu.com/fts/solutions/industry/retail/

-           White Paper: Retailing Without Walls

-      OnPR GmbH

Simon Jones

Tel: +49 89 30 90 51629

Email: simonj@onpr.com



About Fujitsu

Fujitsu is the leading Japanese information and communication technology (ICT) company offering a full range of technology products, solutions and services. Approximately 170,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE:6702) reported consolidated revenues of 4.4 trillion yen (US$47 billion) for the fiscal year ended March 31, 2013. For more information, please see http://www.fujitsu.com.