Test drives can be directly scheduled at the touchpoints and conducted immediately. The “Experience Centre” has sixteen available models outside the Centre. Once again, the already existing infrastructure of the city centre proves helpful: an allocated area is available for the test cars on the parking site of Intu Lakeside.
Another major change is that this stop has stock to sell. For customers who aren’t keen on a long wait to take delivery of their new vehicle, SEAT Lakeside will have several models available for delivery seven days from the time of order.
SEAT Lakeside is a primarily a retail concept aimed at making it easy to buy a new SEAT but also introduces the heritage of Barcelona which was and is perhaps still largely unknown amongst consumers. This is achieved with Mediterranean colors, an olive tree and seating designed in the typical mosaic style inspired by Gaudí.
The SEAT store is a true one-stop shop: car purchase, test drive, service appointment – the store covers the entire spectrum of the automotive trade. This is why the novel concept of the store reflects the customer’s modern buying behavior more than the traditional car dealer in suburbia and especially attracts walk-in customers, who would otherwise not have entered the store of the Spanish company.By offering guidance and consulting services to navigate the myriad of options, test drives, and a quality experience, car dealerships will thus become indispensable in the future. Roberts summarizes, “I believe the evolution of retail concepts in automotive will continue with a shift in mutability preferences and demand for an enhanced customer experience, creating a service-centric approach to automotive retail.”