In September 2012, a Starbucks Coffee House opened in Baden-Baden, Germany. But not just like that and simply anywhere; no, the L’TUR Tourismus AG (L’TUR Tourism Company) and the Coffee Shop cooperatively share the sales floor. The magic word here is sales promotion. Nina Meyer, spokesperson for L’TUR explains in our interview how this new cooperation works.
Ms. Meyer, how did L’TUR get the idea to combine a travel agency with a Starbucks Coffee House?
We are always looking for new, innovative ideas. We already have a nighttime travel agency at the Reeperbahn in Hamburg, where you can also buy drinks at a bar, and we also have a L’TUR shop with a snack bar in Baden-Baden. This is why a coffee shop in a shopping mall matches our previous approaches very well.
Why did you specifically choose a coffee company as a cooperation partner?
Starbucks is a strong brand that matches L’TUR very well. While they drink coffee, people have time to get inspired by our vacation packages. In addition, travel consultation takes places in a very pleasant atmosphere, which is very special in this context.