“Faster” and fun shopping with Salvatempo in Coop Estense
180 Joya pods with TPiShop software for the new store Nuovo Doro
A winning partnership for the customer
Coop Estense supermarket Nuovo Doro in Ferrara chose Datalogic Mobile EBS’s JoyaTM pod, to give its members and customers the opportunity to shop in a new, fun, fast and interactive way.
Coop Estense (with 55 outlets including supermarkets, hypermarkets and minimarkets) is one of the major consumer cooperatives (the third for its turnover) of the Coop group, the leader in modern distribution in Italy.
The 180 Joyas delivered to the store of 2000 square meters, with 8 standard counters and 4 kiosks for automatic payment, are integrated with TPiShopTM software from Wincor NixdorfTM, a global leader in consulting and developing innovative technologies for banking and retail sectors. TPiShop is an innovative platform that facilitates purchases by means of portable devices, thanks to a series of functions like communication, localization and delivery of multimedia content.
The positive partnership among Datalogic, Coop and Wincor Nixdorf is the basis of Salvatempo service, in service since June 21st. It has been already widely appreciated by customers and shareholders which are happy and intrigued by this new way of shopping: dynamic and modern modality that allows the customers to get more involved and aware in the purchasing process and to be closer to their needs, increasing the propensity to purchase and the average receipt value.
Joya, which has been very successful in the supermarkets of other cooperatives (Unicoop Florence, Coop Adriatica Coop Lombardia, Coop Liguria), enables customers to easily read barcodes of the various products placing them directly in the shopping trolley, to display the price, the number of purchases, any promotions or discounts on the product, the balance of loyalty points and the total amount of the purchase, reducing, in this way, waiting time at checkout.
This is the result of Datalogic Mobile business strategies that provide the possibility for retailers to use Joya Shopevolution together with the complete solution or integrated with other company’s self-scanning, to ensure maximum flexibility in creating the ideal solution for its customers.
"The success of the Salvatempo project at Coop Estense reinforces the partnership between Datalogic and Wincor Nixdorf. Confirming that the new self-shopping strategy of Datalogic meets the needs of the market", said Luigi Frison, Business Development and Marketing Manager at Datalogic Mobile. "Shopevolution and Joya, in fact, meet the requests of retailers who want to have a complete self-shopping solution (Shopevolution) as well as retailers who consider Joya the ideal pod integrated with the solutions of business partners."