Leading UK graphics company McKenzie Clark will be showing a revolutionary new “Direct to Media” printing process at EuroShop. Ideal for all types of retail graphic displays, Direct to Media prints text and full colour images directly to almost any substrate including rigid boards, fabrics and banner materials. UV cured ink is applied directly to the surface of the chosen surface at 360dpi giving a durable scratch resistant surface that is waterproof and will not bubble or delaminate. Amazing unique effects can be achieved by printing onto metallics, glass, plastics, wood and fabrics. Because there is no pre-press or mounting processes, costs are generally cheaper than conventional printing techniques.