‚Timewalk‘ - an eye-catcher at Euroshop 2008
This year, the students of the technical college of advertising Stuttgart (FWS), in cooperation with the Karl-Ernst-Osthaus-Museum will present insights and moments in the history of visual advertising on a special 400 sqm display area in Hall 3, Stand F52.
This ‘journey through time’ can be relived by seeing nostalgic window displays and exhibits made famous in the ‘Golden Twenties,’ as well as ‘witnesses’, who bring the various eras of the last century back to life. ‘Timewalk’ concludes by showcasing a visionary outlook in the world of visual merchandising.
A fascinating time journey with explosive background is shown: Historical shop windows don’t only charm and seduce the senses, they also show what an optimal window display represents and causes: creativity and motivation, individualising the enterprise, and economic success through purchase incitement. The students developed several concepts, and a snail-formed ‘time spiral’ called ‘Timewalk’ made the running.