What does the product selection look like in the stores and how important are local products?
Local food plays an important role and not just for the tegut… store concept. We try to obtain as many local manufacturers as possible to offer their products in our store. The tegut…variety of goods includes all the components typically available in a supermarket. The “store for everything” is a miniature supermarket. The store offers between 3,000 and 4,500 articles, ranging from discount items, the tegut.. store brand with the purity pledge, brand products and of course organic articles.
The customer has a great selection and is able to meet his/her needs based on his/her standards. Incidentally, we do not have different pricing in our “store for everything” compared to our other tegut.. markets. This is important for our customers; there is not a so-called added charge for logistical costs, as is customary with other competitors. Regardless of where the customer shops at tegut.. , all prices are the same.
How is the “store for everything” being accepted in communities?
It would be presumptuous to say that acceptance is always 100%. No, there are definitely also villages we overestimated and where we did not achieve the forecasted sales. However, this is usually only true in isolated cases. It also needs to be said that if we are not wanted and the locals are not accepting the store despite the great commitment by individuals, we will leave again.
Our concept is well known far beyond tegut… terrain, especially because we work with many social partners. These businesses work within the scope of disability inclusion and see the tegut… store as an ideal platform to integrate disabled persons. This is a win for our society that cannot be measured monetarily like so many “added benefits” we generate for the village, but something we are unable to immediately substantiate with an index number for our profit-driven society. With this concept, we make an important contribution to the social market economy.
How is the collaboration with political decision-makers and local administration and who takes on what responsibilities during planning and opening of new stores?
Collaboration is usually great, simply because communities generally approach us and request a store. I just mentioned social market economy and this becomes apparent in the collaboration with local authorities. We determine on location what the task assignments ultimately look like, since every village/neighborhood has different prerequisites.
Are you planning to open more stores?
Yes, this year we are going to add at least 4 new stores, continue to work on the development of existing tegut… stores and refine them based on local consumer needs.
The Interview was conducted by Daniel Stöter; EuroShop.de